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International business / John J. Wild, Kenneth L Wild, Jerry C.Y. Han.

By:

Wild, John J

Contributor(s):

Material type: Text

TextPublication details: New Jersey : Prentice Hall, c2003.Edition: 2nd edDescription: xxviii, 528p. : ill. (some col.) ; 25cmISBN:

01300353116

Subject(s):

DDC classification:

22nd ed. 658.049 WIL

Summary: For courses in international business. Cultural focus helps students understand key concepts in international business International Business: The Challenges of Globalization uses the ever-present and salient subject of culture to present real-world examples and engaging features to bring international business to life and pique student interest. The 2nd Edition uses a unique organizing framework that helps students to understand how the elements of international business are related and with a focus on employability skills, students understand how the concepts learned in this course will be.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	CUoM Library General Stacks	Business Management/Accounting/Marketing	658.049 WIL (Browse shelf(Opens below))	Available	00005666

Includes bibliography and index

For courses in international business. Cultural focus helps students understand key concepts in international business International Business: The Challenges of Globalization uses the ever-present and salient subject of culture to present real-world examples and engaging features to bring international business to life and pique student interest. The 2nd Edition uses a unique organizing framework that helps students to understand how the elements of international business are related and with a focus on employability skills, students understand how the concepts learned in this course will be.

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