MKTG2 / Charles W. Lamb

By:

LAMB, Charles W

Material type: Text

TextPublication details: Mason, OH : South-Western Cengage Learning, c2009.Edition: instructor`s edDescription: x, 326p. : ill. (some col.) ; 27cmISBN:

9780324586497

Subject(s):

DDC classification:

22nd ed. 658.8 LAM

Summary: Offers a fresh approach to learning the principles of marketing. Continuing to pave a way to both teach and learn, this book is designed to truly connect with busy, tech-savvy student. It delivers an approach to give students what they need and want in a text.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	CUoM Library General Stacks	Business Management/Accounting/Marketing	658.8 LAM (Browse shelf(Opens below))	Available	00006241

Includes index

Offers a fresh approach to learning the principles of marketing. Continuing to pave a way to both teach and learn, this book is designed to truly connect with busy, tech-savvy student. It delivers an approach to give students what they need and want in a text.

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