Sales management : Concepts and cases / William L. Cron and Thomas E. DeCarlo

By:

Cron, William L

Contributor(s):

Thomas E. Decarlo

Material type: Text

TextPublication details: Wiley : John Wiley & Sons, 2010.Edition: 10th edDescription: 1 V. ; ill. ; 26cmISBN:

9788126526383

Subject(s):

DDC classification:

658.81 CRO 22

Summary: "International Sales Management offers a global perspective on the opportunities and issues facing today's sales managers. Current textbooks have failed to move beyond the US context; International Sales Management provides unique access to European and international experts, with globally relevant case studies"-- Provided by publisher.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	CUoM Library General Stacks	Business Management/Accounting/Marketing	658.81 CRO (Browse shelf(Opens below))	Checked out	04/18/2025	00011683

Includes bibliographical references and index.

"International Sales Management offers a global perspective on the opportunities and issues facing today's sales managers. Current textbooks have failed to move beyond the US context; International Sales Management provides unique access to European and international experts, with globally relevant case studies"-- Provided by publisher.

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