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Marketing / Courtland L. Bovee, Michael J. Houston, John V.Thill by Series: (McGraw-Hill/Irwin series in marketing)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw Hill, c1995
Availability: Items available for loan: CUoM Library (1)Location, call number: General Stacks 658.8 BOO.

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2.
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Asking questions : the definitive guide to questionnaire design—for market research, political polls, and social and health questionnaires / Norman M. Bradburn, Brian Wansink, Seymour Sudman by
Edition: rev. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco : Jossey-Bass, 2004
Online resources:
Availability: Items available for loan: eBooks (1)Location, call number: eBooks 300.723 BRA.

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