TY  - BOOK
AU  - Baskin, Otis
AU  - Craig Aronoff
AU  - Dan Lattimore
TI  - Public relations: the profession and the practice 
SN  - 0697201228
U1  - 659.2 BAS 22nd ed.
PY  - 1997///
CY  - Bostom
PB  - McGraw Hill
KW  -  Public relations
N1  - Includes bibliography and index
N2  - Covers global markets, various technologies, and multiculturalism. This book presents and explains the fundamental tools of public relations practice

ER  -