Baskin, Otis <br/><br/>
Public relations :  the profession and the practice / 
Otis Baskin, Craig Aronoff, Dan Lattimore. 
 - 4th ed. 
 - Bostom :  McGraw Hill,  c1997. 
 - xv, 508p. :  ill. ;  24cm. 
<br/><br/> Includes bibliography and index 
<br/><br/> Covers global markets, various technologies, and multiculturalism. This book presents and explains the fundamental tools of public relations practice.<br/> 
<br/><br/><label>ISBN: </label>0697201228 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Public relations
<br/><br/><label>Dewey Class. No.: </label>659.2 BAS