TY  - BOOK
AU  - Burton, Philip Ward
AU  - Scott C. Purvis
TI  - Which ad pulled best? : : 50 case histories how to write and design ads that work 
SN  - 0844233153
U1  - 659.1 BUR 22nd ed. 
PY  - 1996///
CY  - Illinois
PB  - NTC Business Books
KW  -  Advertising.
KW  - Advertising copy
KW  - Evaluation
ER  -