Burton, Philip Ward <br/><br/>
Which ad pulled best? :   50 case histories how to write and design ads that work / 
Philip Ward Burton, Scott C. Purvis 
 - 8th ed. 
 - Illinois :  NTC Business Books,  c1996. 
 - xv, 144p. :  ill. ;  28cm. 
<br/><br/><label>ISBN: </label>0844233153 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Advertising. <br/>Advertising copy --Evaluation.
<br/><br/><label>Dewey Class. No.: </label>659.1 BUR