TY  - BOOK
AU  - Johansson,Johny K.
TI  - Global marketing: foreign entry, local marketing, and global management 
SN  - 0256160511
AV  - HF1416 .J63 1997
U1  - 658.848 JOH 22nd ed.
PY  - 1997///
CY  - Boston
PB  - McGraw-Hill
KW  - Export marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -