Johansson, Johny K. <br/><br/>
Global marketing :  foreign entry, local marketing, and global management / 
Johny K. Johansson. 
 - Boston :  McGraw-Hill,  c1997. 
 - xx, 716 p. :  ill. (some col.), col. maps ;  24 cm. 
 - The Irwin series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0256160511 
<br/><br/><label>LCCN: </label>96021836  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>Export marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF1416  / .J63 1997 
<br/><br/><label>Dewey Class. No.: </label>658.848 JOH