TY  - BOOK
AU  - Zikmund,William G.
TI  - Exploring marketing research
SN  - 0030229634
AV  - HF5415.2 .Z54 1989
U1  - 658.83 ZIK 22nd ed.
PY  - 1989///
CY  - Chicago
PB  - Dryden Press
KW  - Marketing research
N1  - Includes bibliographies and indexes
ER  -