TY  - BOOK
AU  - HOWARD, Jim
AU  - Heather Kirk
AU  - Chris Howard
TI  - Branded for success: the entrepreneur's quick-start guide to making a profitable, lasting impression 
SN  - 9781600371691
U1  - 658.827 HOW 22nd ed. 
PY  - 2007///
CY  - New York : 
PB  - Morgan James Publishing, 
KW  -  	      Business names
KW  - Development.
KW  - Branding (Marketing)
KW  - Brand choice
ER  -