TY  - BOOK
AU  - Malhotra,Naresh K.
AU  - Peterson,Mark
TI  - Basic marketing research: a decision-making approach 
SN  - 0131525425
AV  - HF5415.2 .M288 2006
U1  - 658.83 MAL 22nd ed.
PY  - 2006///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - Marketing research
N1  - Includes bibliographical references (p. 593-600) and indexes
ER  -