Malhotra, Naresh K. <br/><br/>
Basic marketing research :  a decision-making approach / 
Naresh K. Malhotra, Mark Peterson. 
 - 2nd ed. 
 - Upper Saddle River, N.J. :  Pearson/Prentice Hall,  2006. 
 - xl, 631 p. :  col. ill. ;  29 cm.+  1 CD-ROM (4 3/4 in.) 
<br/><br/>Includes bibliographical references (p. 593-600) and indexes. 
<br/><br/><br/>For Windows 98, 2000, XP and Me. 
<br/><br/><label>ISBN: </label>0131525425 0131548654 
<br/><br/><label>LCCN: </label>2004057343 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M288 2006 
<br/><br/><label>Dewey Class. No.: </label>658.83 MAL