TY  - BOOK
AU  - Gary Armstrong
TI  - MARKETING: an introduction 
SN  - 0130391271
U1  - 658.8 MAR 22nd ed. 
PY  - 2004///
CY  - Toronto: 
PB  - Pearson, 
N1  - Includes index
N2  - For undergraduate principles of marketing courses. This ISBN is for the bound textbook, which students can rent through their bookstore. An introduction to marketing using a practical and engaging approach Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact
ER  -