MARKETING :  an introduction  
Gary Armstrong...[et al] 
 - Canadian ed. 
 - Toronto:   Pearson,   c2004 
 - xxiv, 122p. :   ill.(some col.);  25cm. 
<br/><br/> Includes index  
<br/><br/> For undergraduate principles of marketing courses. This ISBN is for the bound textbook, which students can rent through their bookstore. An introduction to marketing using a practical and engaging approach Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact 
<br/><br/><label>ISBN: </label>0130391271 
<br/><br/><label>Dewey Class. No.: </label>658.8 MAR