TY  - BOOK
AU  - LASCU, Diana-Nicoieta
AU  -  Kenneth E. Clow
TI  - Essintials of marketing / 
SN  - 1592602703
U1  - 658.8 LAS 22nd ed. 
PY  - 2007///
CY  - Ohio : 
PB  - Atomic Dog publishing
KW  - Marketing
N1  - Includes index
N2  - Essentials of Marketing, seventh edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives
ER  -