LASCU, Diana-Nicoieta <br/><br/>
Essintials of marketing /  
Diana -Nicoleta Lascu, Kenneth E. Clow 
 - 2nd ed.  
 - Ohio :   Atomic Dog publishing,  c2007. 
 - xviii, 621p. :  ill. (some col.) ;  27cm. 
<br/><br/> Includes index  
<br/><br/> Essentials of Marketing, seventh edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives. 
<br/><br/><label>ISBN: </label>1592602703 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 LAS