TY  - BOOK
AU  - KURTZ, David L
TI  - Contemporary marketing / 
SN  - 9780324536386
U1  - 658.8 KUR  22nd ed. 
PY  - 2008///
CY  - Mason, OH
PB  - South Westrn, 
KW  - Marketing
N1  - Includes index
N2  - Covering the events of 2001, such as the recession, the terrorist attacks on America, and ethical disasters such as the Enron scandal, this text realises that students need a solid understanding of how these events apply to marketing and integrates this content throughout the new edition
ER  -