KURTZ, David L <br/><br/>
Contemporary marketing /  
DavidiL. Kurtz 
 - 13th ed.  
 - Mason, OH :  South Westrn,   c2008. 
 - Iiv, 664p. ;  ill. ;  28cm. 
<br/><br/> Includes index  
<br/><br/> Covering the events of 2001, such as the recession, the terrorist attacks on America, and ethical disasters such as the Enron scandal, this text realises that students need a solid understanding of how these events apply to marketing and integrates this content throughout the new edition. 
<br/><br/><label>ISBN: </label>9780324536386 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 KUR