TY  - BOOK
AU  - ARMSTRONG, Gay
AU  -  Philip Kotler
TI  - Marketing: an introduction
SN  - 0131865919
U1  - 658.8 ARM 22nd ed. 
PY  - 2007///.
CY  - New Jersey : 
PB  - Pearson
N1  - Includes bibliography and index
N2  -  	
For undergraduate principles of marketing courses. This ISBN is for the bound textbook, which students can rent through their bookstore. An introduction to marketing using a practical and engaging approach Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. T
ER  -