The business strategy game : a global industry simulation /
Arthur A. Thompson, Gregory J. Stappenbeck.
- 4th ed.
, Computer data and programs.
- Boston : McGraw-Hill, c1997.
- iv, 115 p. : ill. ; 27 cm.
Title from disk label. Contains 1 company program disk and 1 company data disk.
A business simulation involving the athletic footware industry. Students are required to devise five-year strategic plans, financial projections, and assess the revenue-cost profit consequences of alternative strategic actions.
College seniors and MBA students.
System requirements: PC with 66 MHz 486DX2 processor; 8MB RAM; Windows 3.1 or Windows 95; one high-density 3 1/2 in. floppy disk drive; 6MB free file storage space on the fixed disk drive; printer access.