TY  - BOOK
AU  - CROSSAN, Mary M.
AU  - Joseph N. Fry
AU  - J. Peter Killing
TI  - Strategic analysis and action
SN  - 0131278223
U1  - 658.4012 CRO 22nd ed.
PY  - 2005///
CY  - Toronto
PB  - Pearson
KW  - Business planning
KW  - Textbooks
KW  -  Strategic planning
N1  - Includes bibliography and index
N2  - This book aims to develop the basic general management skills required to understand a business, sense the opportunities and problems that it faces, deal effectively with strategic decisions, and set in place the people and operations to implement those decisions. The authors have focused on analytic concepts that contribute to a practical understanding of specific strategic issues; these concepts are linked into a comprehensive framework that helps students learn to set priorities for both analysis and action
ER  -