International business /
John J. Wild, Kenneth L Wild, Jerry C.Y. Han.
- 2nd ed.
- New Jersey : Prentice Hall, c2003.
- xxviii, 528p. : ill. (some col.) ; 25cm.
Includes bibliography and index
For courses in international business. Cultural focus helps students understand key concepts in international business International Business: The Challenges of Globalization uses the ever-present and salient subject of culture to present real-world examples and engaging features to bring international business to life and pique student interest. The 2nd Edition uses a unique organizing framework that helps students to understand how the elements of international business are related and with a focus on employability skills, students understand how the concepts learned in this course will be.
01300353116
International Trade International finance Investments, Foreign.