Wild, John J.

International business / John J. Wild, Kenneth L Wild, Jerry C.Y. Han. - 2nd ed. - New Jersey : Prentice Hall, c2003. - xxviii, 528p. : ill. (some col.) ; 25cm.

Includes bibliography and index

For courses in international business. Cultural focus helps students understand key concepts in international business International Business: The Challenges of Globalization uses the ever-present and salient subject of culture to present real-world examples and engaging features to bring international business to life and pique student interest. The 2nd Edition uses a unique organizing framework that helps students to understand how the elements of international business are related and with a focus on employability skills, students understand how the concepts learned in this course will be.

01300353116


International Trade
International finance
Investments, Foreign.

658.049 WIL