TY  - BOOK
AU  - BIVINS, Thomas H.
TI  - Public relations writing: the essentials of style and format 
SN  - 9780073511986
U1  - 808.066659 BIV 22nd ed.
PY  - 2011///
CY  - New York
PB  - McGraw-Hill
KW  -  Public relations
KW  - United States.
KW  -  Public relations.
KW  - Authorship.
KW  - United States
N1  - Includes index
N2  - In the constantly changing world of public relations, this text continues to stress the need for public relations professionals to communicate more effectively to all audiences. In addition, it covers basic planning, media relations, media placement and distribution, and law and ethics
ER  -