BIVINS, Thomas H. <br/><br/>
Public relations writing :   the essentials of style and format / 
Thomas H. Bivins. 
 - 7th ed. 
 - New York :  McGraw-Hill,  c2011. 
 - xv, 330p. :  ill. ;  23cm. 
<br/><br/> Includes index 
<br/><br/> In the constantly changing world of public relations, this text continues to stress the need for public relations professionals to communicate more effectively to all audiences. In addition, it covers basic planning, media relations, media placement and distribution, and law and ethics. 
<br/><br/><label>ISBN: </label>9780073511986 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Public relations--United States. <br/> Public relations. <br/> Public relations--Authorship. --United States
<br/><br/><label>Dewey Class. No.: </label>808.066659 BIV