TY  - BOOK
AU  - SEKARAN, Uma
AU  - Roger Bougie
TI  - Research methodology for business : : a skill-building approach 
SN  - 9788126531318
U1  - 650.072 SEK 22nd ed.
PY  - 2010///
CY  - New Delhi
PB  - John Wiley
KW  - Business
KW  - Research
KW  - Methodology
N1  - Includes bibliography and index
N2  - Research Methods for Business: A Skill Building Approach,5 th Edition is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations.
ER  -