TY  - BOOK
AU  - Baines, Paul
AU  - Egan, John
AU  - Jefkins, Frank
TI  - Public relations: contemporary issues and techniques 
SN  - 9780750657242
U1  - 659.2 BAI 22
PY  - 2004///
CY  - Amsterdam
PB  - Elsevier, 
KW  - Public relations
KW  - Management
N1  - Includes bibliography and index
ER  -