Media management :  a casebook approach / 
Jan LeBlanc Wicks ... [et al.]. 
 - 3rd ed. 
 - Mahwah, NJ :  Lawrence Erlbaum,  2004. 
 - x, 326 p. :  ill. ;  23 cm. 
 - LEA's communication series .
<br/><br/>Includes bibliographical references (p. 301-314) and indexes. 
<br/><br/><label>ISBN: </label>0805847154 9780805847154 
<br/><br/><label>LCCN: </label>2003040808 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Management--Case studies.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Case studies.
<br/><br/><label>LC Class. No.: </label>P96.M34  / M4 2004 
<br/><br/><label>Dewey Class. No.: </label>302.23068 MED