TY  - BOOK
AU  - Gentle,Michael
TI  - The CRM project management handbook: building realistic expectations and managing risk 
SN  - 0749438983
AV  - HF5415.5 .G456 2002
U1  - 658.812 GEN 22
PY  - 2002///
CY  - London, Sterling, VA
PB  - Kogan Page
KW  - Customer relations
KW  - Management
N1  - Includes bibliographical references (p. [221]) and index
UR  - http://www.loc.gov/catdir/enhancements/fy0715/2002014806-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0912/2002014806-b.html
ER  -