Smith, Ronald D.,  1948-2020, <br/><br/>
Strategic planning for public relations / 
Ronald D. Smith. 
 - 5th ed. 
 - 1 online resource. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781315270876 9781351983372 
<br/><br/><label>LCCN: </label>2016048687 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Strategic planning.
<br/><br/><label>LC Class. No.: </label>HM1221 
<br/><br/><label>Dewey Class. No.: </label>659.2 SMI