Perreault, William D. <br/><br/>
Basic marketing :  a marketing strategy planning approach / 
William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy 
 - 19th ed. 
 - xl, 725 p. :  color ill. ;  29 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780078028984 0078028981 
<br/><br/><label>LCCN: </label>2012049765 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M369 2014 
<br/><br/><label>Dewey Class. No.: </label>658.8 PER