Customer care excellence : how to create an effective customer focus /
Sarah Cook.
- 6th ed.
- London ; Philadelphia : Kogan Page, 2011.
- viii, 278 p. : ill. ; 24 cm.
Includes bibliographical references and index.
An introduction to customer care -- How managers need to drive and support a service strategy -- Listening to customers -- Implementing a service excellence strategy -- Empowerment and ownership -- The internal customer -- Training and development for customer service -- Communications -- Recognition and reward -- Sustaining a customer focus.
9780749457051 0749457058 9780749453510 0749453516
2010023892
Customer relations. Customer services. Total quality management.