Cook, Sarah, 1955-

Customer care excellence : how to create an effective customer focus / Sarah Cook. - 6th ed. - London ; Philadelphia : Kogan Page, 2011. - viii, 278 p. : ill. ; 24 cm.

Includes bibliographical references and index.

An introduction to customer care -- How managers need to drive and support a service strategy -- Listening to customers -- Implementing a service excellence strategy -- Empowerment and ownership -- The internal customer -- Training and development for customer service -- Communications -- Recognition and reward -- Sustaining a customer focus.

9780749457051 0749457058 9780749453510 0749453516

2010023892


Customer relations.
Customer services.
Total quality management.

HF5415.5 / .C6635 2011

658.812 COO