TY  - BOOK
AU  - Mothersbaugh, David L.
AU  - Hawkins, Del I.
TI  - Consumer behavior: building marketing strategy 
SN  - 9781259232541
AV  - HF5415.33.U6 H38 2016
U1  - 658.83420973 MOT 23
PY  - 2016///
CY  - New York, NY
PB  - McGraw-Hill Education
KW  - Consumer behavior
KW  - United States
KW  - Market surveys
KW  - Case studies
N1  - Hawkins's name appears first on earlier editions; Includes index
ER  -