Mothersbaugh, David L. <br/><br/>
Consumer behavior :  building marketing strategy / 
David L. Mothesbaugh, Del I. Hawkins; Contributing Authors, Linda L. Mothersbaugh, Gail Tom 
 - 13th ed. 
 - xxiv, 786 p. :  color ill. ;  26 cm 
<br/><br/> Hawkins's name appears first on earlier editions.  Includes index. 
<br/><br/><label>ISBN: </label>9781259232541 
<br/><br/><label>LCCN: </label>2015003823 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--United States.<br/>Market surveys--United States.<br/>Consumer behavior--United States--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.33.U6  / H38 2016 
<br/><br/><label>Dewey Class. No.: </label>658.83420973 MOT