TY  - ADVS
AU  - Belch, George E. 
AU  - Belch, Michael A. 
TI  - Advertising and promotion : : An Integrated Marketing Communications Perspective 
AV  - VBD 1789 (viewing copy) 
U1  - 658.1 BEL 22
PY  - 2018///
CY  - New York
PB  - McGraw-Hill
N1  - Copyright: President and Fellows of Harvard College. DCR 1983; PUB 4May83; REG 6Oct83; PA203-598; Per COPICS record: "a compilation of 91 commercials"; Reference sources used: COPICS data base & copyright data sheet
ER  -