Belch, George E.  <br/><br/>
Advertising and promotion :   An Integrated Marketing Communications Perspective / 
George E. Belch & Michael A. Belch 
 - 11th ed. 
, [U.S.] 
 - New York :  McGraw-Hill,  2018 
 - xli, 763p. :  ill. (some col.) ;  25 cm. 
<br/><br/> Copyright: President and Fellows of Harvard College. DCR 1983; PUB 4May83; REG 6Oct83; PA203-598.  Per COPICS record: "a compilation of 91 commercials".  Reference sources used: COPICS data base & copyright data sheet. 
<br/><br/><label>LCCN: </label>91716876  
<br/><br/><label>LC Class. No.: </label>VBD 1789 (viewing copy) 
<br/><br/><label>Dewey Class. No.: </label>658.1 BEL