TY  - BOOK
AU  - Vidgen, Richard 
AU  - Kirshner, Sam
AU  - Felix B. Tan
TI  - Business analytics: a management approach 
SN  - 9781352007251
U1  - 658.4013 VID 22
PY  - 2019///
CY  - London
PB  - Red Globe Press
KW  - Business intelligence
KW  - Electronic commerce
KW  - Cyberspace
KW  - Security measures
N1  - Includes bibliographical references and index
N2  - This exciting new textbook offers an accessible, business-focused overview of the key theoretical concepts underpinning modern data analytics. It provides engaging and practical advice on using the key software tools, including SAS Visual Analytics, R and DataRobot, that are used in organisations to help make effective data-driven decisions. Combining theory with hands-on practical examples, this essential text includes cutting edge coverage of new areas of interest including social media analytics, design thinking and the ethical implications of using big data
ER  -