KURTZ, David L <br/><br/>
Contemporary marketing / 
David L. Kurtz and Louis E. Boone 
 - 17th ed. 
 - xxvi, 651p. :  ill. : (some col.) ;  24cm.  
<br/><br/><label>ISBN: </label>9781305075368 
<br/><br/><label>LCCN: </label>2014954370 
<br/><br/><label>Dewey Class. No.: </label>658. 8 KUR