Bergeron, Bryan P.

Essentials of CRM : a guide to customer relationship management / Bryan Bergeron. - New York : Wiley, c2002. - xiii, 220p. : ill. ; 23cm. - Essentials series .

Includes bibliographical references and index.

0471206032 (pbk. : alk. paper)

2001008002


Customer relations--Management.

658.812 BER