TY  - BOOK
AU  - Cron, William L. 
AU  - Thomas E. Decarlo
TI  - Sales management: Concepts and cases 
SN  - 9788126526383
U1  - 658.81 CRO 22
PY  - 2010///
CY  - Wiley
PB  - John Wiley & Sons
KW  - Sales management
KW  - Selling
KW  - Marketing
KW  - BUSINESS & ECONOMICS / Marketing / General
KW  - bisacsh
KW  - BUSINESS & ECONOMICS / Sales & Selling
KW  - BUSINESS & ECONOMICS / Management
N1  - Includes bibliographical references and index
N2  - "International Sales Management offers a global perspective on the opportunities and issues facing today's sales managers. Current textbooks have failed to move beyond the US context; International Sales Management provides unique access to European and international experts, with globally relevant case studies"--
ER  -