Cron, William L.

Sales management : Concepts and cases / William L. Cron and Thomas E. DeCarlo - 10th ed. - Wiley : John Wiley & Sons, 2010. - 1 V. ; ill. ; 26cm.

Includes bibliographical references and index.

"International Sales Management offers a global perspective on the opportunities and issues facing today's sales managers. Current textbooks have failed to move beyond the US context; International Sales Management provides unique access to European and international experts, with globally relevant case studies"--

9788126526383

2011003961


Sales management.
Selling.
Marketing.
BUSINESS & ECONOMICS / Marketing / General
BUSINESS & ECONOMICS / Sales & Selling
BUSINESS & ECONOMICS / Management

658.81 CRO