Sales management : Concepts and cases /
William L. Cron and Thomas E. DeCarlo
- 10th ed.
- Wiley : John Wiley & Sons, 2010.
- 1 V. ; ill. ; 26cm.
Includes bibliographical references and index.
"International Sales Management offers a global perspective on the opportunities and issues facing today's sales managers. Current textbooks have failed to move beyond the US context; International Sales Management provides unique access to European and international experts, with globally relevant case studies"--
9788126526383
2011003961
Sales management. Selling. Marketing. BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Sales & Selling BUSINESS & ECONOMICS / Management