Kaser, Ken. <br/><br/>
Advertising & Sales Promotion / 
 Advertising and sales promotion 
Ken Kaser. 
 - xix, 461 pages :  color illustrations ;  29 cm 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781111573232 1111573239 
<br/><br/><label>LCCN: </label>2013400422 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>MLCM 2016/40462 (H) 
<br/><br/><label>Dewey Class. No.: </label>658 KAS