TY  - ADVS
AU  - Belch, George E. 
AU  - Belch, Michael A. 
TI  - Advertising and promotion : : An Integrated Marketing Communications Perspective 
AV  - VBD 1789 (viewing copy) 
U1  - 658 BEL 22
PY  - 2019///
CY  - United States
PB  - President and Fellows of Harvard College
N1  - Copyright: President and Fellows of Harvard College. DCR 1983; PUB 4May83; REG 6Oct83; PA203-598; Per COPICS record: "a compilation of 91 commercials"; Reference sources used: COPICS data base & copyright data sheet
UR  - http://41.59.100.242:80/cgi-bin/koha/opac-retrieve-file.pl?id=4e6bd0dd8a987c6c04d92022c2a3150c
ER  -