ARUSSY,LIOR  <br/><br/>
PASSIONATE AND PROFITABLE  WHY CUSTOMER STRATEGIES FAIL AND TEN STEPS TO DO THEM RIGHT 
LIOR ARUSSY 
 - rev.ed. 
 - Canada:  John Wiley & Sons, Inc.,  2005 
 - xvii,224p.:  ill. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0471713929  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Technology
<br/><br/><label>Dewey Class. No.: </label>658.4 ARU