TY  - BOOK
AU  - Yadin,Daniel 
TI  - The International Dictionary of Marketing: Over 1,000 Professional Terms and Techniques
SN  - 0749435321
U1  - 658.4 YAD 22
PY  - 2002///
CY  - UK
PB  - Kogan Page Limited
KW  - Marketing
KW  - Technology
UR  - http://41.59.100.242:80/cgi-bin/koha/opac-retrieve-file.pl?id=32b7610c7c89996684ec45c73b531384
ER  -