Yadin,Daniel  <br/><br/>
The International Dictionary of Marketing  Over 1,000 Professional Terms and Techniques 
Daniel Yadin 
 - rev.ed. 
 - UK:  Kogan Page Limited,  2002 
 - v,449p.:  ill. 
<br/><br/><label>ISBN: </label>0749435321 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Technology
<br/><br/><label>Dewey Class. No.: </label>658.4 YAD