Varey,Richard J. <br/><br/>
M ARKETING COMMUNICATION  PRINCIPLES AND PRACTICE 
Richard J.Varey 
 - rev.ed. 
 -  Routledge,  2002 
 - xxiii,416p.:  ill. 
<br/><br/> Includes index and bibliography 
<br/><br/><label>ISBN: </label>041523039 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Technology
<br/><br/><label>Dewey Class. No.: </label>658.4 VAR