Kotler,Philip <br/><br/>
Marketing Insights from A to Z  80 Concepts Every Manager Needs To Know 
Philip Kotler 
 - rev.ed. 
 - Canada:  John Wiley & Sons, Inc.,  2003 
 - 225p.:  ill. 
<br/><br/> Includes index and bibliography 
<br/><br/><label>ISBN: </label>0471268674 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Technology
<br/><br/><label>Dewey Class. No.: </label>658.4 KOT