TY  - BOOK
AU  - Gelder,Sicco v
TI  - Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets
SN  - 0749440236
U1  - 658.4 GEL 22
PY  - 2008///
CY  - Great Britain
PB  - Creative Print and Design
KW  - Marketing
KW  - Technology
N1  - includes index and bibliography
UR  - http://41.59.100.242:80/cgi-bin/koha/opac-retrieve-file.pl?id=857c4006346fb46d631d41e510202f1c
ER  -